Building Business Cases That Sell
This one-day seminar is designed for sales and marketing teams
looking to enhance the effectiveness of their sales pitches.
This is also an excellent program for finance people
or analysts supporting the sales effort. Building Business Cases That Sell
will give you the edge to help you close the deal. No advanced
preparation is required.
About the seminar...
Learn how to use business cases to expedite the selling
process and give your products the edge
Discover how to help your clients overcome the fear and
indecision associated with the buying process
Analyze the customer’s business case requirements and learn
how you can leverage them to your advantage
Learn how to incorporate the “business case selling document”
into you normal sales process
Examine the components of a business case and learn where to
add value
Find the best way to pitch your sample business cases to
clients so that they are received with enthusiasm
Learn the components of an effective business justification
Score valuable points with your clients by “doing the math”
for them
Discover the key items every client expects in a solid
financial analysis
Learn the difference between a “good” and “bad” benefit
assumption in the eyes of the client
Examine techniques for preparing a financial justification
that will impress your client
Learn how to help your clients visualize implementing your
product
Find ways to seamlessly pitch extra services in your business
case
Learn how to prepare a concise Executive Summary, following
the award-winning Maximum Return guidelines, that management
will readily approve
Seminar Fee...
The seminar fee is $750,
which includes lunch, coffee breaks and materials. You must
pay the course fee prior to attending the course.
