Cost of Capital
	Net present value, internal rate of return, payback, return on investment and other measures
	Cash flow and income statement development
	Risk Analysis

Student Benefits
Maximum Return will help students become better problem solvers by providing an easy-to-use, standardized framework for tackling any kind of buying decision. By focusing on a structured process for examining decisions, students will gain the following skills:

	Learn how to evaluate the business reasons for undertaking a project
	Be able to prepare a competent and complete financial analysis of the problem
	Focus on things that will matter to management and communicate them in a manner that management will understand
	Learn how to approach a sensitivity analysis that acknowledges "real" world limitations. (Nobody will give you the different probable outcomes for events in the work world like is commonly assumed in finance textbooks)
	Learn how to evaluate critical non-financial measures such as proper project management and internal communications that are necessary for project success. Finance students are shown that the real world of Finance is much more than "crunching numbers."
	Be able to express their opinions and positions in a written format that is powerful and convincing

Marketing and Sales students should also find this book especially helpful as it outlines the process that future clients will be using for evaluating major buying decisions. The more that these students can understand how business people evaluate purchasing decisions, the more effective they will be at selling.