Designed specifically for the sales and marketing team, this small but powerful book will give your company a competitive edge in selling its products and services. Just as companies require business cases to purchase things for major projects, this book recognizes the importance of creating a "modified" business case that sales people can offer to their prospective clients in order to expedite their buying process. Don't wait for your customers to figure out that you have the best product, be proactive and let your business case close the sale!